About Email Engine Lab

Email Engine Lab is an independent educational site about email marketing systems, software selection, list growth, newsletters, and automation. Our goal is to make the moving parts easier to understand so readers can make their own software decisions.

Editorial approach

Treat this as part of one connected email system. The strongest setup makes the next action obvious for both the subscriber and the person running the program, while keeping the process simple enough to maintain.

How we evaluate software

Treat this as part of one connected email system. The strongest setup makes the next action obvious for both the subscriber and the person running the program, while keeping the process simple enough to maintain.

How the site is funded

Treat this as part of one connected email system. The strongest setup makes the next action obvious for both the subscriber and the person running the program, while keeping the process simple enough to maintain.

Corrections and updates

Treat this as part of one connected email system. The strongest setup makes the next action obvious for both the subscriber and the person running the program, while keeping the process simple enough to maintain.